Intuit, a financial software company, has acquired Mailchimp in recent days. That means changes are in the air for Mailchimp clients!
This is a good thing as it will encourage business owners to reassess and look at new and better options to expand their email marketing campaigns.
7 Top Reasons To Switch Away From Mailchimp?
- Mailchimp was formerly one of the most popular email marketing services on the market. They rose in popularity thanks to their popular “free for life” offer.
- However, in recent years, they have fallen behind when it comes to cutting-edge features such as marketing automation.
- To make matters worse, their most recent pricing adjustments were not user-friendly due to the fact that they are now charging organizations for subscribers who have unsubscribed from their accounts. You should not be required to pay for customers who have stopped receiving communications from you.
- Their customer service has deteriorated significantly, and every request is automatically responded to with the following: “We’re sending this to our engineering or leadership team.”
- While they talk about “all-in-one marketing platform,” you can’t bulk delete more than 100 contacts at once.
- Fortunately, there are a number of Mailchimp alternatives with considerably superior features, pricing, and service quality.
Is Mailchimp Really That Bad?
- Paying for contacts and not subscribers is one of the reasons that you need a Mailchimp alternative.
- Mailchimp raised prices for all previous customers by about 10-30%, with many users reporting that they were not notified in advance.
- Now in 2021 with the news that Mailchimp now belongs to Intuit, many business owners are now looking for alternatives to Mailchimp.
Mailchimp Alternatives For WordPress Users
MailChimp has always been a popular email list management and marketing automation platform and it used to be an industry favourite. We’ve rounded up the top five MailChimp alternatives out there so you can pick the best one according to your needs.
The good news is there are a lot of great email marketing services that can offer your business better features, service, and more competitive prices.
Moosend – All-In-One Marketing Platform – Great Pricing
The Moosend Free FOREVER plan is generous, and includes access to nearly all of their pro features. A good assortment of responsive templates, advanced segmentation and more can be found here. Similar to Mailchimp, you can pay as you go, but Moosend will cost you much less.
There are a few extra features at Moosend that make it more appealing than other email services. Create unlimited emails, forms, and automation workflows for up to 1,000 subscribers by signing up for a free account with Moosend. Their Pro plan costs $10 per month, as well as a custom pay-as-you-go.
Aweber – A True Veteran Better Support
AWeber is a reputable true veteran of the game, it established a full three years before Mailchimp and has successfully transitioned from a simple autoresponder to a complete email marketing platform.
The free forever plan offered by AWeber is limited to up to 500 subscribers and just under 3000 emails per month. Prices start at $19.99 per month for a small business with up to 500 subscribers.
GetResponse – More Features
GetResponse is a good choice when it comes to automations because of its many unique pro features, among which are a landing page creator and a webinars tool. They give you plenty of additional information including free photos and an app for sending campaigns on the go, and they claim to be one of the easiest newsletter tools available.
GetResponse’s plans are very affordable, but it does not have a free forever plan. If you have no more than 1000 contacts, you can purchase a monthly plan for $10.50/month (pay for 2 years), a yearly plan for $12.30/month (pay for 1 year) and an annual plan for $15/month (pay as you go). You feel confident sending a message thanks to GetResponse and their 99 percent deliverability rating.
ActiveCampaign – Better Email Automation
ActiveCampaign is an email marketing software that offers an “all-in-one solution for marketing.” Their aim is to allow you to reach your email marketing goals with fewer emails. To this end, they provide one of the most sophisticated marketing automation features we’ve ever seen. You may quickly produce and deploy complicated sequences of emails.
A yearly plan with 2.500 contacts would cost $39 month for the ActiveCampaign lite.
Sendinblue – Better Automation and Cheaper
Sendinblue is a relatively new entrant to the newsletter market, having been founded in Paris and seeking to make waves by providing some of the lowest-cost offerings available. They’re also surprisingly strong when it comes to automating emails and maintaining lists.
The prices start at $25 per month for new marketers if you send less than 10,000 emails a month. SendInBlue is an affordable option due to the variety of prices along with a pay-as-you-go plan.
ConvertKit – Better Targeting
ConvertKit is an email marketing program for solopreneurs, small businesses, and startups that focuses on simplicity. It provides a simple, user-friendly interface with clean analytics reports that visualize the most important numbers, as well as everything a SMB requires for email campaigns.
I enjoy the unlimited traffic and unlimited landing pages feature of CovertKit’s freeforever plan, which will support up to 1000 subscribers. For a basic 1000 subscriber paid plan, there is a price of $29 per month. As your contact list expands, prices go up as well.
Finding the Right Email Marketing Platform for You
It’s not rocket science to decide the ideal email marketing software. Picking a platform or solution that’s easy to use will be more important than anything else.
Some options will have all the bells and whistles while others will offer basic email marketing without the frills, others will make a great choice for content creators.
searched for alternatives to Mailchimp, looking at price, email marketing, email automation and sending newsletters.
Mailchimp FAQ 2021
Is Mailchimp Free?
The free plan allows up to 2,000 contacts, with 10,000 sends/month and a daily limit of 2,000. However, you have limited features. Live email campaigns or testing emails will be put on hold if you exceed the 2000 contact limit.
How Does Mailchimp Work?
You need to add elements to the email builder, create a campaign, choose the audience and then send it. If you want to increase open rates and conversions, test your subject lines and design before sending the campaign.
Is There A Cheaper Alternative to Mailchimp?
Moosend is the most economical email solution out there due to it’s affordable and effective email marketing that doesn’t deplete your marketing budget.
Looking For An Affordable Mailchimp Alternative in 2021?
To make your research a lot easier, we’ve put together a list of 6 fantastic Mailchimp alternatives and rivals. Many of these are less expensive alternatives to Mailchimp that can provide you with comparable features for a cheaper price.
However, we also included a few that are more expensive, but have greater functionality in key areas like automation and customization.
Whatever your reason for wanting to leave Mailchimp is, one of these Mailchimp alternatives should work.
Mailchimp Alternatives Conclusion
While it was once the top choice for a budget-effective email marketing service, recent changes to its pricing has made it less affordable than it used to be. It is possible to choose a competitor that will fit your needs.
The last few years have seen email marketing grow in leaps and bounds. Any decent service includes visual automations, personalization and other third-party integrations to help improve your email marketing campaigns. All of them are priced competitively.
Consider All Factors
It is important to consider all factors when selecting an email marketing tool for your business, such as cost, look and feel of program, ease of use, and the amount of leads you receive.
To be effective with your business you need to consider everything carefully from unique features that help with marketing to necessary platform integrations.
The first step to email marketing success is to maximize the bottom of the funnel and make your email marketing platform compatible with your other platforms.
Follow Email Marketing Best Practices
You still need to follow email marketing best practices to get optimal results, even if you have the perfect tool. You should always remember that it’s an ongoing and learning process.
Hopefully, our overview made it easier for you to find the right solution.